What are ideas around how customers can help generate ideas for new products?
Companies are interested in ethnography and outside innovation from customers. How can customers interact with companies to share ideas?
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|Created:||almost 6 years ago|
|Activity:||almost 6 years ago|
Email Brainstorm Ideas
Invite people to add ideas to this brainstorm
Customers are already generating ideas: they're contacting the company with their problems. Solve their problems and you'll have a fan base.
Visit different countries, ask children, ask an animal behaviorist who views human behavior from a different perspective
Customers need to feel that their ideas are being taken seriously and see the reward for their inputs. Hence, companies should provide economic incentives such as royalties for ideas that have potential and crediting customer's contributions.
contest is the bst way as that would make customers to think
Create online surveys for the customers to find out what are they interested in and then organize a public meeting (symposium) with your customers to understand what are the expectations from the new products
Create contests for your customers to suggest improvements
Write a blog
Observe customers in their natural environment.
Hire brainreactions to do a brainstorm with Gen Y idea generators.