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What are some non-traditional marketing ideas?

What are some ways to market products or services not using the traditional mediums of TV, Radio, Print or Online. At least not in their traditional Advertising form. It might be a publicity stunt or even just a creative use of guerrilla marketing.

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Brainstorm Info
Creator:kevio
Created:4 months ago
Activity:3 months ago
Users:3
Ideas:6
Top Brainstormers
UsernameIdeas
UKJohn3
kevio2
anandvc1
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6.
There is a dash mark on the road in marathons - I've often thought that the dashes could be replaced by a logo - the Nike logo would be ideal, I think.
UKJohn | 3 months ago
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5.
This idea does involve radio but I think it's unique: sponsor the time checks on radio (something like "The Accurist time is coming up to 7.45" etc).
UKJohn | 3 months ago
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4.
If you ever use the tube in London you will get to know that the trains spend a lot of time waiting in tunnels! I've often thought that the sides of the tunnels could be used for a form of creative advertising.
UKJohn | 3 months ago
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3.
Create an online idea contest right here on BrainReactions.net. We have access to 85,000+ brainstormers that bring you publicity/marketing and many also contribute to give you great new ideas. A successful example of this: http://brainreactions.net/brainstorms/2300
anandvc | 4 months ago
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2.
CP+B created an artificial island in the Hudson river off Manhattan island to launch Scripp's Networks' Fine Living.
kevio | 4 months ago
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1.
CP+B developed the Subserviant Chicken website for Burger King. Even though it was online it wasn't an ad and became completely viral in it's marketing. Fallon created mini online movies for BMW that became viral as well.
kevio | 4 months ago