Open Brainstorms

Instead of general plumbing, focus on a specific area - bathroom fitting, kitchen installation, additional toilet. Sell the benefit of the product and not the service.

pull up his pants

A plumber is like a visit to the doctor - you generally go when you have a problem. However, we know that prevention is cheaper/better for you. Offer plumbing check-ups (especially before guests / parties): ensure all fixtures work, don't leak, and drain well. The checkup could include a price savings analysis of using low-flow devices, point of delivery heating, etc. could save them money (and more than pay for the visit).

Plumbing tends to be invisible – it is all behind the fixtures and inside the walls. What can you do to make plumbing visible and cool? Can you convince people to re-route their pipes outside the walls? Make custom, decorative, and visible plumbing something desirable.

I won't repeat #7,13,14,15... becaus I don't know what a NPR is ! DO YOU ? If so , I would like one here in England, so long as it does not bite?

work naked

spring a leak

i suggest go for good materilas and give first services free

there must be something different to attract ,

advertise at a supermarket

Advertise on local NPR

Advertise on local NPR

Advertise on local NPR

Offering discounts and free toilet papers!:)))

Create an "upgrade your plumbing" offer to allow people to modernize their homes.

Provide a list of things you can fix in your flyers (posted throughout city): leaky faucets, dripping flush tanks and pipes, etc etc.

Create a "Keep this number handy" campaign to make your number universal for 'plumber' in everyone's phonebook. This way whenever anybody needs your services, you'll get a call right away.

Put up fliers in neighborhood coffee shops...no other plumbers do

Advertise on local NPR

Start a media-war with one of the better recognized plumbers in the area by insulting his rap style.

Plumb "Pro-Bono" for some highly influential and sexy people.

Land one incredibly high profile case and just ride the glory train that's provided.

Honest advertising, especially concerning call out fees in an emergency.If you are seen to be fair, you will get respect and a loyal customer base.

organize an event