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Open Brainstorms

What type of marketing plan can attract men to frequent day spas and salons?

Many of today's men are as interested in personal appearance as women. However, men are frequently intimidated about walking through the doors of a day spa or salon for fear of appearing effeminate, even though many of these facilities cater to both sexes.

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Brainstorm Info
Creator:plato
Created:almost 12 years ago
Activity:over 3 years ago
Users:5
Ideas:12
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
12.
A new name.
11.
Show ESPN2 on large screen plazma TVs
10.
Serve Drinks.
9.
Drop the name "spa" and "salon" and use/create a completely different name. Maybe something like "Fitness consultant" etc.
8.
advertise men using a spa, and emphasize that it is masculine--like Tom Ford
7.
have a sauna and whirlpool
6.
find out what relaxes men
5.
in chicago they have upscale barber shops that give a shave and facial massage. It is only for men, and probably why it is frequented often
4.
promote shaving and facial massages
3.
do some market research on what men are looking for in a spa and make one especially for them
2.
Each potential member is given a mentor. As an introduction, the mentor meets them at home and talks about services or maybe gives samples.
1.
Attach the Day Spa/Salon to a Gym or another "masculine" place.