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What are ways to promote/make people comfortable at a speed dating venue?

According to the Pew Research Center married people are happier than unmarrieds. I feel a good way to get people out and meeting new people is a speed dating service. Traditionally they can be conceived more as a joke than anything else.

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Brainstorm Info
Creator:sarastew
Created:about 12 years ago
Activity:over 3 years ago
Users:4
Ideas:12
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
12.
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11.
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10.
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9.
Use the first hour of the evening to relax people by getting them to do something totally unrelated to speed dating - games and sports, for example.
8.
Organise an event for people who haven't been SD before
7.
This idea will perhaps promote the event and also make people comfortable at a speed date: find a way to create a "look quotient" and then make a speed date event where people with a similar look-quotient are invited. Contact me if you want further details on ways a LQ could be calculated.
6.
A speed dating meet that is for people with similar IQs
5.
A speed dating meet where everyone is blindfolded. This would help to eliminate preconceptions and help people to find compatibility based on personality. If these meets are succesful, then publish the statistics to show how much of an improvement the new form of dating is over the 'normal'.
4.
Add condition that participants can only participate/enter venue if drunk. (Fun, and would probably get lots of free publicity)
3.
Give everyone 3 questions they must ask the other person during the speed dating, so they have something to talk about immediately.
2.
Offering a free meal to each person who buys a ticket if they find someone they would like to share it with during the game.
1.
Offering coaching on making conversation with others.