What are ideas to communicate the claim "we take care" in the Web?
A company takes care of its employees, customers, but even the community and society it acts in. Furthermore it expects its employees to take care of the company, other employees and the community and society.
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Create an online "game" for employees and others connected to the business to test their knowledge about the different "we take care" areas. If they choose wrong answer a short right answer pops up. The players of the game can both learn new facts and see what they actually do know. Points? Prizes? If they answer above a certain point rate a financial "prize" could go to some area of the community in need of funds.
Tell stories about "taking care"-moments happened in the company.
Offer the opportunity to discover the social projects in a virtual map containing multimedia documenting the projects.