Open Brainstorms
How can the Eagles effectively reach the youth market (4-14 yrs) and build brand loyalty in a unique manner through new communication channels, events, and product (outside of normal merchandise) offerings?
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Brainstorm Info
| Creator: | anonymous |
|---|---|
| Created: | over 3 years ago |
| Activity: | over 3 years ago |
| Users: | 0 |
| Ideas: | 37 |
Top Brainstormers
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37.
free tickets to any 4- 14 year old who's legal name is changed to that of an Eagle football player ie (ryan scott, changes his name to brian westbrook scott) must have valid driver's license
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36.
Partner with the WWE (World Wrestling Entertainment) people and weave an Eagles Superstar into their WWE story for a short period of time to create excitement among their fans that are also 4 to 14.
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35.
To build on Eagles Day...have multiple sites in the Philadelphia area on one or two days where Eagles players will be, creating more awareness about the team throughout all areas surrounding Philly
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34.
Build familiarity and loyalty by having young kids know the names of some of the best/most recognizable players...best way to do this could be promotions for jerseys which have names (like McNabb, Westbrook, etc.)
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33.
Is there a name of the mascot...if so (we'll say phil) have phil go out to the community and help start community service projects.
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32.
eagles face tattoos for the girls. (Like the bucky ones we all see at football games).
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31.
mini eagles rings that are mock superbowl rings. They can be given out at football games to 14 and under--possibly team up with cracker jack or something that the rings can be exclusively put in.
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30.
...to build on that...the dvd can be given out at schools or in different children stores/sporting stores for mothers.
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29.
childrens dvd that teaches spelling and other children show morals/educational lessons. The teachers are the Eagles!
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28.
bouncing balls, each with a picture of an eagle player in it. There can be collectibles of the entire team.
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27.
the eagle call: its like a duck call (that you blow into) for hunting but makes an eagle sound. All throughout the city children can blow their eagle calls.
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26.
...to build on that...for the top 5 or 10% of each public school from ages 4-14, give free tickets to a preseason game with eagles hats/t-shirts for each student.
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25.
Eagle's day: Once a year before the school year, during summer or before the football season have an event for students.
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24.
make a playpen with eagles theme for the kisd
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23.
eagles imprint on stationery items
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22.
eagles wrist band
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21.
Eagles shoes
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20.
Free player event for community service
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19.
Eagle Points that parents can reward kids with
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18.
Eagle's players as action heros in video game
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17.
Collectible Eagles video games
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16.
Make a eagle gun, that shoots the high screech of an eagle, it is so dominating that no one can stop it. Have other eagle guns that shoot footballs.
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15.
Eagle vision, have glasses that kids can wear while they watch football with their family that includes special messages just for them.
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14.
Eagle gum, you eat it when you need that extra kick.
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13.
Make it normal to say that babies were delivered by eagles, not storks when parents are confonted with "the talk."
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12.
A cartoon featuring Eagles players
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11.
Have the theme song be a ringer tone for cell phones
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10.
Games or Eagles themes for download on cell phones
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9.
Hold events on the field at the stadium (i.e. sports day)
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8.
Player action figures
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7.
A philadelphia Eagles theme song or "nursery rhyme"
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6.
Send Eagles representatives or players to schools for short lessons, book reading sessions, etc.
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5.
Create educational software or games that are taught by Philadelphia Eagles players (as the teachers)
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4.
Team with cell phone companies to create a phily Eagles cell phone cover
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3.
Create a group on facebook or friendster or mywebspace.com
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2.
Have a fair or carnival with the Eagles theme
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1.
Hold a sports day with a Philadelphia Eagles theme