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What can be done to make wedding and event planning more accessible to public?

Many weddings are planned by the brides and family. What can be done to make people want to hire an event coordinator or wedding planner?

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Brainstorm Info
Creator:ferris_jill
Created:over 13 years ago
Activity:about 1 year ago
Users:8
Ideas:12
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
12.
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8.
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7.
Make the people aware of exactly what the services you offer and the cost benifit associated with hiring them vs. doing the job on your own. You can also make a website the client can view that shows past events to show off your work.
6.
Use pshycological tests to create a template that is filled out by bride&groom... rest is taken care of by the planner. Like dating website criteria
5.
Offer shorter planning consultations.
4.
Allow people to bid on event planning projects to save cost
3.
Promote through free mechanisms like Craigs list
2.
Appeal to the bride's emotions: This day only happens once in a life time (fingers crossed) and she will want to maximize time spent celebrating with her friends/family and actually enjoying her day instead of stressing out about making each detail of the ceremony/reception perfect. My friend learned that the hard way.
1.
Advertise in bridal magazines that wedding planners save money and prevent headaches.