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How can we get more participants from business and industry in a technical conference (we have too many consultants!)

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Brainstorm Info
Created:about 16 years ago
Activity:about 4 years ago
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
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Offer some type of "certification", free for attending. I haved learned that many people love to have things to flash and brag about...Just come up with something that sounds important. There are people all over making big money certifing others in things they created. ex. There is a person online who offers a "Creative Career Consultant" certification for a high price. People pay. Offer them certification paid for buy the company and, of course, worth a lot of money ;) !
Identify target audience, contact the individually, emphasize that you are not wasting their time, invite them to the conference.
Replace the current rewards (free admission to the conference, publication of papers in the Transactions) with things the target participants want (see Idea 1)
Do some real market research and find out what the target participants want.