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Would podcasting be an effective median to reach college students?

A recent study from the pew research center showed that 19% of those on the internet have downloaded a podcast, which is an increase from 12% in 2006. While podcasting isn't mainstream, it is rising and I wondered if it could be put to use for reaching college students from a media company.

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Brainstorm Info
Creator:hartmanb
Created:almost 12 years ago
Activity:10 months ago
Users:3
Ideas:3
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
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