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How can we improve conversion from people just buying gasoline from a Chevron gas station to also buying things from the accompanying Extra Mile convenience store?

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Brainstorm Info
Creator:anonymous
Created:over 16 years ago
Activity:6 months ago
Users:3
Ideas:16
Brainstorming Tips: Focus on generating a high quantity of ideas. Don't judge ideas. Invite other people to add ideas.
New Idea: 500 Characters Left
 
16.
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11.
frequent stopping in miles for repeat purchasing
10.
Offer rewards points, each gallon you pump earns you an item from the store
9.
Have pumps centered around the stores so that people have access to the Cahier window while near the pump
8.
give out collectable bumber stickers that you get by going into the store and buying something
7.
have each gas station have the "world's largest" something
6.
have gas station connected to onstar, you can have everything bought and bagged before you make your stop
5.
Build a conveyor belt that takes people from the gas pump to a tour of the store. People can stand on it and it will go around the aisles of the store. If they like something, they can step off the conveyor belt and buy things or pick them from the shelves while they are still on the belt. They get to check out automatically as the belt moves around and goes out of the store again to drop them at the gas pump where they started.
4.
Just like you have Valet Parking in top restaurants, what if there was a Valet gas filling service. So you drive up to the store, you go in to shop and give your keys to the Valet while telling him/her how much gas you wish to fill. They take care of the rest while you shop.
3.
There is a black box inside the convenience store. When you check out an item after purchasing it, you can drop your business card along with the bill into this box and you will be entered into a draw to win free gas.
2.
Let the theme of the store be such that there are beautiful girls and guys at the cash register and within the store that rotate between different stores every week. So, every time someone stops at the gas station, they go in to see these beautiful people who can sell stuff to them.
1.
Let the drive-thru of the gas station pass through the convenience store, so you drive into the store to get to the gas, and when you get out of the car you are already in the store looking around